Veterinary Business Matters Podcast

Bronwyn Zuchowski on Customer Profiles

November 9, 2016

Dr. Pownall was fortunate to attend a workshop that Wynnie Zuchowski led to a group of veterinarians and practice managers on creating buyer personas. He had never heard anyone in our profession discuss this subject so well. It is a fundamental part of a marketing strategy and we never seem to do this as veterinarians.

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