Dr. Pownall was fortunate to attend a workshop that Wynnie Zuchowski led to a group of veterinarians and practice managers on creating buyer personas. He had never heard anyone in our profession discuss this subject so well. It is a fundamental part of a marketing strategy and we never seem to do this as veterinarians.
This podcast is brought to you by Oculus Insights – Business Education and Training for the Veterinary Profession. To learn more about the educational programs offered by Oculus Insights visit there website at www.OculusInsights.net